Professor Ross Sinclair (Glasgow School of Art) is an artist, writer and musician and is best known for his 'Real Life' project initiated when he had the words REAL LIFE tattooed in black ink across his back, at Terry's Tattoo parlour in Glasgow, 1994. The 'Real Life Project' has been disseminated across a range of exhibition and publication contexts, positioned against a critical framework of contested models of audience participation. This has built a 25-year 'durational performance project' that connects with the public at a dynamic intersection of installation, music and performance. These projects have been exhibited in public and private spaces, museums and galleries across the UK, Europe, USA, South Korea, Japan, China and Australia.